Get More Sales By Improving Your Writing Only (Part II: How Waffling Kills Sales)

Get More Sales By Improving Your Writing Only (Part II: How Waffling Kills Sales)

Ever feel like your writing is being ignored? You put together a perfectly fine email, presentation, or sales page, yet all you hear in response is... crickets. It's frustrating, right?

Well, what if I told you the problem might not be what you're saying, but how you’re saying it?

Now let’s be honest, being boring is the fastest and easiest way to kill sales. And you know what’s boring...

WAFFLING! (And no, I’m not talking about breakfast.)

But what exactly is waffling? Why does it murder sales, and—most importantly—how do we stop it?

Hang tight, because this article will solve all your waffling problems.

Waffling: The Silent Sales Killer

Let’s start with an example. Take a look at this sentence:

"I would like to take a moment to thank you for considering our offer and appreciate the time you've taken to review our materials."

Sounds polite, right? Professional even? Sure, but it’s also swimming in waffle syrup—sticky and slow. Here’s the translation:

“Thank you for considering our offer.”

Boom. Straight to the point.

And before you think, “Well, I don’t waffle,”

Let me stop you right there. It’s more common than you think. In fact, even the best writers waffle occasionally.

So, how do we fix it?

Trim The Fat and Keep It Lean

Imagine trying to cut through a jungle with a butter knife. It will be slow, painful, and inefficient, right? That’s what waffling does to your writing.

But if you swap that butter knife for a machete—now we’re talking! That’s how your writing should feel: sharp, direct, and powerful.

Let’s look at another example of a waffly sentence.

“We’ve been working diligently to create a product that we believe will serve your business needs efficiently and effectively.”

Okay, let’s fix this. “We’ve made a product perfect for your business.”

THAT. IS. IT!

You see how this sentence is straight to the point. When writing, your goal is to lead your reader down a clear path to a sale.

The more detours, the more opportunities for them to say, “Nah, I’m out.”

How Waffling Creates Doubt

When you waffle, you don’t just bore people—you confuse them. And confusion is the quickest way to lose a sale.

Here is a final example of waffling that you are probably familiar with.

“I know you’re probably busy, and I don’t want to take too much of your time since your schedule is probably packed, but I just wanted to reach out to see if maybe you’d be interested in learning more about our offer.”

This one is easy. Here’s how you could rewrite it:

“Our offer can help you. Let me know if you’re interested.” Direct. Simple. Powerful.

Stop Waffling Around

Next time you sit down to write anything, remember that, when you cut the waffle, you respect your reader’s time and sound more confident.

And when you’re clear and concise, your message gets through loud and clear.

So let’s stop using passive language. Let’s stop being so careful, so timid, using boring language.

Grab that machete, cut through the fluff, and watch as your writing sharpens—and your sales soar.

P.S. Want to know how I’d make sure we’d eradicate waffling and keep your prospects glued to their screens, unable to stop consuming your content?

Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works; if you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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