The Secret to Becoming the First Choice in Your Market

The Secret to Becoming the First Choice in Your Market

Have you ever wondered why some brands just pop up in your head when you think of a product or service? For example, think of a pizza place. You probably thought of Pizza Hut or Dominos.

Now, think of a smartphone. You probably thought of an iPhone. Even though you know Android is better.

This is called Top of Mind Awareness (TOMA). And basically, it is the brand that comes to mind when you think of a certain product or service.

Now imagine if this could be YOUR business. Whenever someone thinks of the product or service you sell, they think of YOU. Sounds like a dream, right?

Well, by the end of this article, you will be able to make that dream a reality.

The Importance of Being Top of Mind

So why is top of mind awareness so important? Simple: if people think of you first, they will probably choose you.

It is like being the only ice cream truck in the neighborhood. As soon as the heat kicks in, everyone knows where to go.

You don't just become another option, you become THE option.

Now imagine the same thing for your business. If a customer thinks of your brand first, whether they are ready to buy, or just considering their options, You’ve already won half the battle.

But let’s be honest, you don’t achieve top of mind awareness by accident. It requires strategy, and, of course, a Secret Weapon.

Crsuh Your Competition with this Secret Weapon

Imagine this…

You own a clothing store on a very busy street. The store looks wonderful — perfectly designed, the latest fashion displayed, everything's spot-on from the outside. BUT…

People are walking by, they’re admiring your store, and for some reason, they’re not coming in.

So you decided to do something simple. You walked outside in front of everyone and shouted:

“Come check out our amazing deals! We’ve got the hottest fashion in town right here!”

Suddenly, people start coming in, and before you know it, the checkouts are full, and you can’t handle all those customers.

What you did over there was called a CTA, or, Call To Action. And it is the best way to get that desired Top of Mind Awareness.

Instantly Upgrade The Advertising of Your Business

If you are running ads for your business, adding a CTA, will make everything Supercharged.

A CTA can be something like: “Download your free guide to do X for your business” OR “Text us today and we’ll tell you exactly how to do Y.”

Something that gives them a reason to respond. A reason to raise their hand and say, “Yes, Please get in touch with me”.

Adding a CTA makes everything Better. It allows you to attract both customers that are ready to buy now AND customers that are still thinking about it.

So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.

Talk Soon,

Ammar

P.S. Curious about how I’d implement CTAs in your business? Do this:

Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works; if you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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